The Digital Stew

Documenting the digital world one link at a time

IKEA Cinema Catalogue

Found this on ibelieveinadv.com. Cleaver guerrilla marketing but I’d be pissed if I saw this while watching a movie. What do you think?
“We used existing great movies with great actors in which IKEA products are seen accidentally. With a smart and clever trick we directed the people’s attention to the IKEA products. Guerilla promotion teams [...]

IKEA – Wait till September live webcam stream

Somewhere in Germany there is a guy sitting in house being recorded 24 hours a day. Now this guy isn’t crazy, he is just part of a new IKEA campaign called wait till September. The concept is that this guy is waiting for the new catalog to come out to buy all his furniture for [...]

IKEA – Wait till September live webcam stream

Somewhere in Germany there is a guy sitting in house being recorded 24 hours a day. Now this guy isn’t crazy, he is just part of a new IKEA campaign called wait till September. The concept is that this guy is waiting for the new catalog to come out to buy all his furniture for [...]

About

A stew is a dish that is compiled of a bunch of different ingredients. Something that is slowly prepared with lots spices and stirring. This blog represents the stew of digital tidbits that live inside our heads. Its a place to document the things that call our attention as consumers, and something to inspire our students in our class at Miami Ad School. Hope you brought a big spoon.

The Digital Stew authors:

Juan-Carlos Morales
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James Allen
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Cesar Santos
Twitter_Icon ceazone

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