Very cool personalized experience done by DDB Paris for French rail company SNCF.
check out their branded YouTube Channel
That is exactly what Jason Sadler did. Is Jason a famous guy? nope, just a regular guy that actually works for www.thoughtandtheory.com. For the whole year you can book him to wear a t-shirt with a company logo and have him do what ever while blogging and taking pictures. January 1st sells for $1 and each day goes up, so Dec. 31 sells for $356. If he sells out the year he’ll make $66,796. So far within 5 days of launching his first 2 months are sold out, not bad.
Marc Horowitz got brave and wrote his number in a Crate & Barrel catalog and ask random people to have dinner with him and got more than 30,000 phone calls. He drove across the country and schedule dinners with these individuals, calling it The National Dinner Tour. Simple and great way to bring awareness to Crate & Barrel’s brand.
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