Be Stupid Diesel ad. Very smart with type.
Posted on | January 29, 2010 | No Comments
Love how this ad is pretty much made totally with type and iconography. The animation style really helps tell the story. It gives a very simple video a little bit of character. We have been working more and more with film and it has really been humbling. Its hard when your trying to create excitement in a video like this but you don’t have assets to work with. This really reminds me that sometimes all you need is a great story and cool way to tell it.
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