IKEA Cinema Catalogue
Posted on | February 1, 2010 | No Comments
Found this on ibelieveinadv.com. Cleaver guerrilla marketing but I’d be pissed if I saw this while watching a movie. What do you think?
“We used existing great movies with great actors in which IKEA products are seen accidentally. With a smart and clever trick we directed the people’s attention to the IKEA products. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.”
Advertising Agency: DDB, Berlin, Germany
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A stew is a dish that is compiled of a bunch of different ingredients. Something that is slowly prepared with lots spices and stirring. This blog represents the stew of digital tidbits that live inside our heads. Its a place to document the things that call our attention as consumers, and something to inspire our students in our class at Miami Ad School. Hope you brought a big spoon.
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Cesar Santos
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