CL!CK: A Short Film by Lego
Posted on | February 2, 2010 | No Comments
Seems kinda ironic that years ago people thought that digital would replace TV in some way. Many said the TV would never go away and I totally agreed with them. Being someone that has worked in digital almost all my life, I still see the effect the TV ads have on my purchasing habits. Now years later I’m seeing more of a trend with brands creating longer format TV advertising to be released online. This new film by Lego is a great example of that.
It is really great to see brands like Lego creating great film content like this. This stuff continues to blur the line of what digital is and what TV could be in the future. One really great thing about online films is that there really are no time limits. You don’t have to be constrained to the amount of money in the media budget. It’s also just accessible and available to anyone who wants to watch anytime. In the future maybe brands will do more TV to be released online and save themselves a bit on the media budgets, who knows. I guess it depends on who your talking to and where they spend more time. I’m sure my son sees more commercials online than he does on TV… Isn’t that scary?
It seems weird but in a time like the present where people are scouring the internet to find content to entertain them, it seems more and more brands will get into content creation and use this as an entirely different vehicle to advertise their brand. It seems that the people that thought digital would kill TV never thought that maybe digital will be what breathes some life back into the traditional 30 second spot. When you see ads like Whopper Freakout, Channel, or this Lego ad, you realize digital has actually opened the flood gates to what can be done with the film medium. Without having the constraints of media time and budget could allow for better film work to come out of our industry. Who knows maybe one year you might have branded short films picking up awards at Cannes ( The film festival that is )
Comments
Leave a Reply
About
A stew is a dish that is compiled of a bunch of different ingredients. Something that is slowly prepared with lots spices and stirring. This blog represents the stew of digital tidbits that live inside our heads. Its a place to document the things that call our attention as consumers, and something to inspire our students in our class at Miami Ad School. Hope you brought a big spoon.
The Digital Stew authors:
Juan-Carlos Morales
jmorales273
James Allen
stinkyfatpig
Cesar Santos
ceazone